The New York Times recently published an article about MIT’s student blog program, which they have had amazing success.  Here is a quick breakdown of the key learnings for companies wanting to capitalize on this success.

1. Use of STUDENT bloggers

Note that it’s not the head of the MIT marketing or admissions program who is writing.  It’s not the President or Dean either.  It’s the students.  Companies always say their most valuable resource is their People, yet we rarely see a company who gives their most valuable resource the ability to talk about how great their company is.

2. Lots of Bloggers

MIT uses a good cross section of bloggers to best represent the diverse student body at the University.  A company is composed of many people across many business units, disciplines, areas of expertise…etc.  Don’t relegate the blog effort to … Read More »