NACAC08 was a great experience. I have been following many people in higher education through various social mediums as well as working with institutions across many states. Meeting these great folks in person has made my relationship with them on social media even stronger!

Does your institution have a Twitter account? Does it identify the author of those tweets? Do you give your admissions counselors a presence on social media? If the answer is no, you may want to talk to us and rethink your strategy.

If your counselors are out traveling, like many this time of year, social media should be central to your overall strategy.  Your counselors should have established relationships with various students via social media which can now be reinforced with a face-to-face meeting.  On the flip side, as you meet new students and gather their information, you … Read More »

Did you stop by the InnoGage booth at NACAC this year? NO??? That’s funny…me neither.

The InnoGage team decided to get a little nuts at NACAC this year. Instead of putting up a booth and waiting for people to walk by, we decided to be the eyes and ears of hundreds of people both at the conference and across the country. The InnoGage crew split up and attended sessions that covered Social Media, Recruiting strategy and other valuable Web2.0-ish information. We listened intently and pushed out bits of valuable information through our mobile devices utilizing twitter. If you’re confused, let me break it down for you.

I walk into a session about “social media in higher ed” and sit down. The Panel begins talking and I begin typing bits of interesting information … Read More »