I picked up a tweet from Jean-Philippe (JP) Maheu, CEO of Publicis Modem, about a great execution by Nike on a Facebook video.  I have a lot of respect for JP, having followed his career and hearing him speak several times, most recently at the last Kellogg School of Management Marketing Conference.

So, I naturally hit his link to the video to see how good this execution was.  I was instantly Shocked, however, to discover that the only way I could view this video was to FIRST click “LIKE” on the FB Fan Page.  Let me make this perfectly clear.

Nike made me commit to Liking their video BEFORE they let me see it.

So… I clicked “Like” and then was permitted to watch the video.  To Nike’s credit – it was a beautiful execution.  Once of the best I have ever … Read More »

I recently received an email solicitation from a sponsor of an online conference that I attended.  Now I understand that sponsors need to be able to reach out to attendees and try to get a return on their investment.  I’m sure that somewhere in the fine print of my registration I agreed to be contacted by these guys.  No problem.

The email solicitation was actually very well done.  They had an image from a video “commercial” on their email with a big WATCH NOW button.  Good calls to action, guys.  All this was done RIGHT.

The email was so good that I actually clicked on their video commercial to see what it was all about.  I was taken to their website where I prepared to watch the commercial…but the video didn’t play.  Instead a Sign-up form popped up and demanded that I … Read More »