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For those of you who missed my earlier blog post, I discovered recently that my personal twitter account @tom8williams, had been suspended by Twitter without an explanation. I am happy to say that I was back in the twitterverse after several hours, but the event caused me to take pause and ponder the event. It really felt like someone reached in my pocket and stole my cell phone! I didn’t realize how much I depend on Twitter until it was taken away from me. (If you want to get the scoop on the Twitter Snafu that caused thousands of people like me to get suspended by accident, check out Mashable’s post here)
I wanted to give a SHOUT OUT to all my tweeps who retweeted my blog post yesterday and for those of you who were … Read More »
“Fiasco” is probably a bit harsh…but the truth is many colleges are afraid of a social media “Fiasco”. You know how it goes…you do a quick cost / benefit analysis where you can’t quantify the benefits but the potential costs seem readily apparent. Management’s decision is simple and easy – Stay Away from Social Media!
I recently interviewed Rachel Reuben, Director of Web Communications at SUNY New Paltz. Rachel has recently gone through a challenging situation with the New Paltz Facebook page, where she had to make some tough decisions. I wanted to share this case study with you in hopes of dispelling some of the fear of Social Media. Here is how one university encountered a situation, dealt with it appropriately and came out ahead.
On Oct 26th, the … Read More »