There was a great blog post recently by g2mSolutions, an Australian based consultancy helping clients improve their inbound marketing and overall sales funnels. These guys got my attention by showing interest in our InnoBlogs product as a tool for Inbound Marketing. Since then we have developed a friendship and were actually mentioned in this blog post.
Here is a cut from Chris Fell’s write up about the power of business blogs. He calls out 4 ways to ensure success short-labeled as R.I.C.E. which stands for Relevance, Interactivity, Context and Ease of use. In this great post he also discusses the power of business blogging. You can read a teaser from his post below, but for the whole meal, I highly encourage you to visit the full post on Chris’s blog.
So we have established … Read More »
I recently received an email solicitation from a sponsor of an online conference that I attended. Now I understand that sponsors need to be able to reach out to attendees and try to get a return on their investment. I’m sure that somewhere in the fine print of my registration I agreed to be contacted by these guys. No problem.
The email solicitation was actually very well done. They had an image from a video “commercial” on their email with a big WATCH NOW button. Good calls to action, guys. All this was done RIGHT.
The email was so good that I actually clicked on their video commercial to see what it was all about. I was taken to their website where I prepared to watch the commercial…but the video didn’t play. Instead a Sign-up form popped up and demanded that I … Read More »