My LinkedIn profile is only 85% complete and sadly, it’s going to stay that way for as long as I can foresee.  Why?  Because I don’t have any recommendations on LinkedIn.

Now before you start feeling sorry for me – like I’m some kind of friendless Schmuck who no ones likes, realize that this is largely self-inflicted.  You see, I don’t really WANT any recommendations on LinkedIn because honestly, I just don’t see the point.

Now LinkedIn claims that “Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”.  In order to get “complete profile” status, you have to have, not one, not two, but  THREE recommendations!  So, I guess I’ll be missing out on all those “LinkedIn Opportunities”…whatever that means!  In MBA speak, I would … Read More »

I was recently talking to my friend, Wassan (@aljamiat on twitter).  Wassan helps colleges recruit international students, specifically from Middle Eastern countries.  As we sipped our coffees and discussed various social media techniques and strategies, our conversation turned to SEO and how it relates to international recruiting.

I was amazed at a very simple piece of information that Wassan shared with me, both because of its simplicity and because of its profound impact for a college seeking to recruit students from non-English speaking countries.  Call it the non-English SEO effect.

Say for example Miami University is actively trying to recruit students from countries where Arabic is the native language.  If you go to to Google and type in “Miami University” you will get 21,700,000 results.  Most of this content will be sports related and the vast majority of it … Read More »

It’s an interesting time in the world of college recruiting. When I was a prospective student, 15 years ago, things weren’t so crazy. Here is my memory of the college application, recruiting and admissions process:

“Grabbing the mail on my way home from high school, I was excited each day when I received another glossy college brochure. I really enjoyed looking through the mailers and reading about the various colleges. All the kids looked so happy and the campuses were lush and green with ivy-covered red brick buildings, large clock towers and backpacks and bikes everywhere.”

“I narrowed my college choice to two schools because the time, effort and cost to apply to more was prohibitive. After being accepted at both schools, I scheduled my in-person campus tours. Mom, Dad and I hopped in the car, … Read More »

I was recently interviewed by Ben Blanquera, blogger for Columbus Tech Life.  Not only is the blog a great write-up but I am very excited about what Ben is doing to spur growth and innovation in the IT and Social Media community in central Ohio.

Link to Ben’s blog:

http://columbustech.blogspot.com/2008/10/interview-with-entrepreneur-tom.html