I read a great article yesterday by Ben Elowitz on the rising importance of Social Media Optimization or SMO. In this article, Ben predicts the death of SEO as SMO continues to rise to power pushed along by the partnership between Facebook and Bing. So, is Search Engine Optimization actually dead? Is Google shaking in their boots as reactive (vs. predictive) searching falls by the wayside?
Well, probably not quite yet.
Before you throw your SEO strategy out the window in favor of SMO I would caution you that a blended approach is probably the best bet for now. If you’re doing neither SEO nor SMO, you may be in trouble (contact us!) If you are doing only SEO or SMO, you are likely leaving value on the table.
The reason I think … Read More »
By Kristen Carter
A few days ago Stephen Chapman wrote a fascinating blog on what he deemed the one mistake CEOs make about search engine optimization. What is that mistake? It’s that many CEOs spend so much time focusing on getting their keywords ranked highly on search engines that they never consider if their SEO strategy is increasing leads or conversion for their business. This is a problem because having a keyword rank highly is only good if it translates to increased ROI. This is particularly an issue when CEOs become attached to specific keywords, and instead of trusting SEO experts, they insist that one word or phrase is vital to their business and MUST be ranked highly.
Chapman points out that of course there is a plethora of search engine optimization agencies who will gladly take your money … Read More »
Last week, HubSpot published an interesting piece of research on small companies who blog compared to those who do not. Their findings support what we have seen with our InnoBlogs clients: Blogging makes your business Rock! HubSpot looked at data from over 1,500 clients and found that the average company who blogs has 55% more website visitors, 97% more inbound links and 434% more indexed pages! The formula goes something like this:
Business + Blog = Web Traffic, Links & SEO
Since Web Traffic, Links and SEO translate quickly into Revenue for many businesses, we can quickly draw a line directly from blogging to Return on Investment (ROI). If you are ready to tap into the power of Business Class Blogging, check out our InnoBlogs Platform. This could be the best money you spend all year.
Be sure you … Read More »
Lately, ROI has become a dirty word in the Social Media arena. VPs and Execs who are just beginning to look at social media as a channel are asking the first question they always ask when evaluating anything new…”What’s the ROI?”
The problem with ROI and Social Media is that no one has truly cracked the ROI formula yet. We know Social Media is valuable. We have seen first hand how it drives web traffic and increases chances of sales. We know it connects people and creates relationships that would otherwise be impossible…but we can’t seem to say “If you invest $10,000 in these social media applications, you will see a return on your sales of $100,000 in 12 months”)
So, what are we to do?
Lately I have been noticing a disturbing trend among social media practitioners. Instead of admitting … Read More »