Do you remember back in elementary school trying to draw a “Rube Goldberg Machine”?  If not, let me explain.  Rube created drawings of fantastical crazy machines with springs and levers and balls rolling down tracks – amazing looking things.

OK Go, already YouTube stars from their famous low budget treadmill video have teamed up with State Farm and created the most amazing video I have ever seen.  I hope that other companies see this and get on board, because THIS is my kind of advertising!!!

(State Farm $$) + (OK GO creativity) = A real-life Rube Goldberg Machine!