I read a great article yesterday by Ben Elowitz on the rising importance of Social Media Optimization or SMO.  In this article, Ben predicts the death of SEO as SMO continues to rise to power pushed along by the partnership between Facebook and Bing.  So, is Search Engine Optimization actually dead?  Is Google shaking in their boots as reactive (vs. predictive) searching falls by the wayside?

Well, probably not quite yet.

Before you throw your SEO strategy out the window in favor of SMO I would caution you that a blended approach is probably the best bet for now.  If you’re doing neither SEO nor SMO, you may be in trouble (contact us!)  If you are doing only SEO or SMO, you are likely leaving value on the table.

The reason I think … Read More »