On Wednesday, May 9th at 1:30 pm EDT, I will be interviewed by the Search Engine Academy on how to use a collaborative blog to reach your business blogging goals faster and optimize for Search Engines. We will be talking about all kinds of cool stuff like business blogging software, blogging tips for business and the basics of blogging for business.  The interview will be conducted by Nancy Wigal and Tom Petty (no, not the musician… although that would be cool…) from the Search Engine Academy. The Search Engine Academy is a skilled team of SEO practitioners who teach SEO strategies across the globe to individuals, companies and organizations.

The Webinar is free and you might even learn something you didn’t know! Please join up if you are able.

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One of the things we are very proud of at innogage is our business blogging software, innoblogs. About a year ago, we got a little nuts with our blogging software and our goal to crack the ROI nut. We developed a mantra at innogage called “Search and Convert”. In other words, any enhancements to our blogging software were immediately halted if they did not relate explicitly to Search Engine Optimization or Customer Conversion – the two pieces of the ROI puzzle in social media.

The result was a cool piece of technology called the Search Engine Optimizer inside Innoblogs that coaches non-technical / non-SEO writers during the blog creation process to ensure that blog posts are strategic and driving brand, as well as being optimized for the RIGHT keywords and phrases for SEO.

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