Content Marketing is about to overtake Search Marketing according to Google Trends. All good digital marketers and SEO consultants have always known that real search marketing is, at the heart, good content marketing. It’s not about finding loopholes or playing on the black-hat side of the fence. Good SEO is about delivering great content with the appropriate keywords. I have long been waiting for the term content marketing to take it’s rightful place in the Google-sphere and according to Google Trends, we are right at the cross roads of that event.

When I think about Search Marketing, a number of different thoughts and companies come to mind. When I think of Content Marketing, however, I think of Joe Pulizzi. Joe is the founder of Junta42 and the Read More »