You may have heard that Google changed it’s algorithm. This change was commonly called the Panda update. The intent of the update was to limit the power of website scrapers and award websites that produce the original content.

I traded emails with a woman recently who runs one of the best (manual) collaborative blogs I have seen.  They have 6-7 content authors and their blogs are timely and relevant. That is no small undertaking when you are using a free blog product and the vast majority of businesses can’t sustain that long term.

The main problem I saw with their blog was that it was not set up to convert readers to customers. It was just pushing info. When I reached out to her, she said that they were in the middle of fixing their website as it was not converting either, and to follow up in about a year as they could not justify spending any money on the blog while fixing the website.

Although I certainly sympathize with cashflow, I see another problem here – how the … Read More »