You may have heard that Google changed it’s algorithm. This change was commonly called the Panda update. The intent of the update was to limit the power of website scrapers and award websites that produce the original content.
One of the things that drives me nuts about most software is the disconnect between the technical coders and the nontechnical users. Have you ever bumbled around inside Facebook or Flikr? I have. Just because you have a huge presence doesn’t mean that creating intuitive software is easy! At InnoGage, we strive to make our business blogging software incredibly easy to use. It’s part of our core mission. I was encouraged recently to discover that we are doing something right with ease of use…
Case Study: the InnoBlogs Search Engine Optimizer at Incept
We recently released InnoBlogs version 1.4 which changes the business blogging game. Simply put, I got tired of not being able to answer the CFO’s question of “what’s my return on investment (ROI)”. I know there are many people who believe that you shouldn’t … Read More »
I read a great article yesterday by Ben Elowitz on the rising importance of Social Media Optimization or SMO. In this article, Ben predicts the death of SEO as SMO continues to rise to power pushed along by the partnership between Facebook and Bing. So, is Search Engine Optimization actually dead? Is Google shaking in their boots as reactive (vs. predictive) searching falls by the wayside?
Well, probably not quite yet.
Before you throw your SEO strategy out the window in favor of SMO I would caution you that a blended approach is probably the best bet for now. If you’re doing neither SEO nor SMO, you may be in trouble (contact us!) If you are doing only SEO or SMO, you are likely leaving value on the table.
The reason I think … Read More »