The social media fight in established companies has been ongoing for years now with  a few visionaries going “all-in” with Social Media and inbound marketing, an equal amount doing nothing at all.  Most, however, have been sitting on the fence (this is the 10-10-80 principle you may have heard of).  With the help of  some years of data and great companies like McKinsey taking the time to study results, I think we’re going to see a lot more fence sitters getting on board.

The McKinsey study is no small undertaking – polling over 3,000 executives with a 2/3 response rate.  From our perspective at InnoGage, we were thrilled to see the number of companies engaging in Corporate Blogging increasing to 38 percent! We’ve passed that critical 1/3 adoption rate.  We believe that number will … Read More »