Tag: Social Media
There was a great article recently on Forbes by Haydn Shaughnessy about how Apple is getting beat up in social media but their sales don’t seem to be affected. It hit on a chord that has been in my mind for a while. Something that I discuss with clients very often. Social media is not a magic pill. There must be a strategy, and it must tie in with business goals! Oh, and don’t forget your product and service remain king. Lets look at the facts.
The two examples Shaughnessy, who keeps up on digital marketing news, supplied in his article are perfect because I have personal experience with both companies. I own four apple products, and I owned a Kodak printer not that long ago. Apple has given me … Read More »
Ross Furlong of blogstar.co.uk, recently posted a great infographic about business blogging in one of the LinkedIn groups that I follow. With the post, he asked a good question: are corporate blogs an inward facing vanity project or a marketing powerhouse for customer engagement?
Why Do Businesses Blog?
In answer to his question, I reflected on the stats concerning “why” a business blogs. Seventy percent of the responders said that they blog to share expertise, in comparison to the 52% who said that they blog to attract new customers. While sharing expertise is a definite draw for people to read your blog, if this is your ultimate goal for blogging, you haven’t yet internalized the purpose of a corporate blog.
While sharing expertise is what we are doing when we write for … Read More »
Note that we are not affiliate partners with the conference and are not generating any money from this blog or the links in this post. That said, I would still encourage you to attend. This is a fully digital conference that runs Feb 1 – Feb 22 and includes talks from 14 Industry leaders. They have an early bird special (50%) off if you register by end of day, Thursday, January 20th.
Below is a quick summary of the speakers and their content. You can register for the digital conference here.
EVENT KEYNOTE: The State of the Blogosphere: What Businesses Need to Know
INSTRUCTOR: Read More »
One of the things that drives me nuts about most software is the disconnect between the technical coders and the nontechnical users. Have you ever bumbled around inside Facebook or Flikr? I have. Just because you have a huge presence doesn’t mean that creating intuitive software is easy! At InnoGage, we strive to make our business blogging software incredibly easy to use. It’s part of our core mission. I was encouraged recently to discover that we are doing something right with ease of use…
Case Study: the InnoBlogs Search Engine Optimizer at Incept
We recently released InnoBlogs version 1.4 which changes the business blogging game. Simply put, I got tired of not being able to answer the CFO’s question of “what’s my return on investment (ROI)”. I know there are many people who believe that you shouldn’t … Read More »
Use social media and digital media channels to reach me – don’t leave a voicemail
As a marketer, you dream of data. With data you can deliver more relevant information. You can deliver more timely information! You can Micro-Market directly to those who are most likely to buy!
Which brings us to the issue of privacy. You see, privacy and social media are inherently at odds with one another. Marking matters more complicated, consumers are completely schizophrenic. We want relevant information immediately but we don’t want marketers to have the information they need to deliver it to us.
With this complex dance in mind…the social media rule for Marketers is TAKE IT SLOW. You are building a relationship with social media. If you move too fast, you can creep people out. Imagine the following situation:
You go into a store to buy a new suit. You’re going to make a large purchase … Read More »
A few weeks ago I had the opportunity to co-present at the American Marketing Association Special Interest Group on Social Media (AMA SIG for short). I worked with Steve Bell, Founder and Principle at Strategic Marketing Innovations Consulting. It was so much fun working with Steve, who is one of the smartest guys I’ve ever met. Steve’s rich history as an analyst at Forrester gave our presentation a level of depth that would not have been possible otherwise.
Our presentation focused on how Social Media is changing the ways Corporations do business. We were able to draw parallels to the days of when the Internet first broke onto the business scene. The similarities to then and now are striking. We also got into organizational structure which included snippets of a video interview I did with Ryan Squire, Director of … Read More »
I was honored to be recently spotlighted by the eduWEB Conference. The eduWEB conference is an “annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology”
I had the privilege of speaking at the conference this past summer in Chicago. It was at this innovative conference where the InnoGage team joined up with the great folks at Jadu to pioneer a new kind of sponsorship. Instead of just running a table, we sponsored the social media for the event. We hired social media consultants who were on the run during the entire conference shooting high quality images and video which were loaded to eduWEB branded Flickr and YouTube pages. We also ran a live video feed off the … Read More »
Businesses, Schools and Organizations who are serious about using blogging as a strategic tool are likely missing out on features and functionality critical to winning in our social-media driven society. InnoBlogs is a cutting-edge Business Class Blogging platform designed to overcome deficiencies with the leading blog tools. Powered with freshness reminders, editorial management functions, workflow and robust reporting capabilities, InnoBlogs is the social media tool of choice for businesses and organizations seeking to excel in today’s growing social media world.
Check out the web page here:
Business Class Blogging
Check Out the Press Release
PRWeb Press Release
Download White Paper on InnoBlogs – Business Class Blogging
White Paper on InnoBlogs – Business Class Blogging
I love conferences. They are a great place to network and you can learn a ton from the sessions and panels. Not to mention they are usually in a pretty cool location. However, most conferences have this uncomfortable vendor / patron thing going on. The vendors sit around in their booths hoping someone will actually stop by who’s interested and the patrons stroll the vendor area wondering what they are going to do with all those pens.
So…in an effort to not stand around in a booth, throwing pens at passers by, we decided to do something a little creative this year! Working with Shelley Wetzel from the eduWEB conference, we teamed up with Jadu and are sponsoring some Social Media at this year’s conference! We tracked down a couple college students from Read More »