I logged into my FourSquare to check in at my office today and I saw something new! A little green button with “special offer” dropped down. When I clicked it, it took me to the following ad below as part of a marketing campaign that Starbucks was running.

Foursquare monetizing already!

In case you can’t read this it says the following:

Welcome to Starbucks
650 S. Third St.

As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Over valid until 6/28

(Tue May 18 @ 1:45 PM) (2010)

What I like about this marketing plan is the ad was non-intrusive (as ads go).  I actually had to take an action on my phone to see the ad – good interactive marketing.  It didn’t just pop up … Read More »

A new report issued by enterprise wiki provider Wetpaint and the Altimeter Group details four major profiles companies fit into and shows that the ones most heavily engaged in social media have experienced an 18% growth rate in the last 12 months and 15% gross margin growth.

Of the four profiles, “Mavens” are brands heavily engaged in seven or more social media channels – like Starbucks and Dell, for instance. “Butterflies” are like wannabe “mavens,” and are also engaged in seven or more channels but are spread too thin, investing in some channels more so than others. “Selectives” focus on six or fewer channels but engage customers deeply in the ones they’ve chosen. Finally, there are “wallflowers,” or brands engaged in six or fewer channels with below-average engagement; these include companies like McDonalds and BP.

Out of the top 10 brands engaged … Read More »