Until I was asked to present on mobile technology at a recent conference, I thought I knew what mobile was.  After a lot of research and a lot of thinking, I was surprised to find out that I really didn’t know how to properly define “mobile“. When I asked the room of attendees at the conference if they knew what mobile was, most hands went up.  By the time I was done talking, most people weren’t so sure.

So…What makes a device “mobile” and more importantly, how should digital information render on a mobile device?

You may think that portability is synonymous with mobile, as many at the conference first believed. But that means that all laptops are mobile devices and really, any desktop you can put in your car trunk … Read More »

It’s official.  InnoGage is powering up the big boys with our business blogging software, InnoBlogs.

In conjunction with our good friends at Crown Partners, InnoGage launched ST-Ericsson’s Technology Blog at the Mobile World Congress to help drive ST-Ericsson’s corporate strategy of increased communication and engagement with the mobile technology world.

ST-Ericsson, a joint venture between STMicroelectronics and Ericsson is a $3.6B company that produces cutting edge technologies focused heavily on the mobile computing industry.  Most people don’t know that some of the most critical components inside their mobile phone or Android device come from ST-Ericsson.  If the phone is the chassis, ST-Ericsson is the v-8 engine.

ST-Ericsson’s Technology blog was created to produce real high tech content that is focused on the mobile tech community.  Most recently, … Read More »

I read a blog post today by Lee Odden on his Top Rank Online Marketing Blog and I felt compelled to post about it.  It’s not often that I agree with everything in a blog post but Lee really nailed it with his post called 5 Tips on Business Blogging With Minimal Resources.

One reason I got so excited when I read Lee’s post – it validates the functionality we have worked hard to put into InnoBlogs.  Lee wrote this post because blog management is NOT easy.  It takes work and strategic focus and dedication and a team – which is then hard to manage and control… With each of Lee’s points about business blogging, I immediately recognized functionality we built into InnoBlogs to assist with or relieve each challenge.  Here are the Five points Lee makes … Read More »

Over the weekend, I attended a great conference at my alma mater, Kellogg. The conference was packed with great key note speakers and some of the best panels I have seen. This quick blog post will give you the highlights from my point of view.

Competition: Study your competitors and find out what they are doing RIGHT! We spend too much useless time finding fault with our competition.  They’re not idiots (usually).  Learn from them.

Data Overload: The amount of data we have now is both a help and a hindrance. There is a definite trend towards micro-marketing. Now I’m not talking about the postcard you get that reads: “Hello Thomas H. Williams! We would like to share something with you Thomas. Thomas, have you ever…” I’m talking about using data about my behaviors to … Read More »

Social Media has become quite a buzz word lately. It seems that everyone has or wants to jump on the Social Media bandwagon and hopes their sales skyrocket. But there is a lot more to Social Media than just writing a few blog posts and holding your hands out to collect the money. There needs to be a social media plan in place and it needs to be executed like any other plan in order for it to work effectively. Like the old saying goes, “Failing to plan is like planning to fail…”

The most recent Social Media plan that has worked to perfection was Obama’s presidential campaign. This was the start of a new era; both for the American people on January 20th as well as for the way the internet will be used to market products and promote brands. … Read More »

One consequence of the social media era that almost all recruiting organizations will feel in the next few years will be heightened competition. Whenever technology has increased our collective ability to communicate effectively and persuasively, the best players have taken advantage of it and beaten their competitors.

What role will social media play in college admissions strategies for large universities? On the one hand, test scores are so 20th century. On the other hand, personal connections and relationships are not completely scalable. So how can large universities take advantage of social media when their applicants number in the tens of thousands per year.

One aspect of future college admissions strategies must be to empower students with options and involve them in the admissions process. Communications will be key here. Admissions departments will primarily be challenged to reach out to prospects on their … Read More »