I picked up a tweet from Jean-Philippe (JP) Maheu, CEO of Publicis Modem, about a great execution by Nike on a Facebook video. I have a lot of respect for JP, having followed his career and hearing him speak several times, most recently at the last Kellogg School of Management Marketing Conference.
So, I naturally hit his link to the video to see how good this execution was. I was instantly Shocked, however, to discover that the only way I could view this video was to FIRST click “LIKE” on the FB Fan Page. Let me make this perfectly clear.
Nike made me commit to Liking their video BEFORE they let me see it.
So… I clicked “Like” and then was permitted to watch the video. To Nike’s credit – it was a beautiful execution. Once of the best I have ever … Read More »
As a small business owner, sometimes you feel like you’re being tossed by the waves. I had every intention of heading down to sunny Austin this year for the Rockin’ SXSWi festival. All my favorite Peeps and Tweeps in my Twibes are going to be there. But sometimes life bites you.
After losing two major deals in my pipeline I had to make the excruciating decision to ditch SXSW this year. The fact is, I just couldn’t justify playing and spending the cash when I should be working. Even when you own a company, you don’t get rewarded when things go south. Instead you throw off everything that may get in your way, pull your boots on and get busy…working.
Today’s Friday Video Blog is about the macro economic difference between Big Companies and Small Business. Don’t take this the wrong way. I have nothing against Big Companies – I worked in three multi-billion / multi-national corporations before starting InnoGage. It’s just that many times the Big dogs forget how important the small businesses are.
Social Media has become quite a buzz word lately. It seems that everyone has or wants to jump on the Social Media bandwagon and hopes their sales skyrocket. But there is a lot more to Social Media than just writing a few blog posts and holding your hands out to collect the money. There needs to be a social media plan in place and it needs to be executed like any other plan in order for it to work effectively. Like the old saying goes, “Failing to plan is like planning to fail…”
The most recent Social Media plan that has worked to perfection was Obama’s presidential campaign. This was the start of a new era; both for the American people on January 20th as well as for the way the internet will be used to market products and promote brands. … Read More »
For anyone who missed our Earth Day Webinar on April 22nd, 2009, feel free to watch the videos below at your leisure. We have broken the webinar into three pieces. Part 1 is the first half of the webinar. Part 2 is the second half of the webinar. Part 3 is the Q&A.
If you have any follow up questions or comments, feel free to drop them in the comment section of this blog post and we will be sure to get back with you! ENJOY!!
PART 1 OF 3
PART 2 of 3
PART 3 OF 3 – (Q&A)
Peter and I connected via Skype for this interview. What’s cool about this is you can see us both in the video window! What’s not so cool is that the video is a bit choppy. However, the audio is clear and because of the choppy video, you can see me make some really stupid looking facial expressions, which is quite entertaining!
I invite you to scan the major interview topics below with the associated time stamp. Feel free to jump around in the interview to get the information you desire, quickly. The video may take a minute to start playing, depending on your connection speed. If you have any … Read More »