I recently received an email solicitation from a sponsor of an online conference that I attended.  Now I understand that sponsors need to be able to reach out to attendees and try to get a return on their investment.  I’m sure that somewhere in the fine print of my registration I agreed to be contacted by these guys.  No problem.

The email solicitation was actually very well done.  They had an image from a video “commercial” on their email with a big WATCH NOW button.  Good calls to action, guys.  All this was done RIGHT.

The email was so good that I actually clicked on their video commercial to see what it was all about.  I was taken to their website where I prepared to watch the commercial…but the video didn’t play.  Instead a Sign-up form popped up and demanded that I … Read More »