For anyone who missed our Earth Day Webinar on April 22nd, 2009, feel free to watch the videos below at your leisure.  We have broken the webinar into three pieces.  Part 1 is the first half of the webinar.  Part 2 is the second half of the webinar.  Part 3 is the Q&A.

If you have any follow up questions or comments, feel free to drop them in the comment section of this blog post and we will be sure to get back with you!  ENJOY!!

PART 1 OF 3
PART 2 of 3
PART 3 OF 3 – (Q&A)

We realize that you can only attend so many conferences in a given year.  With budgets tight, you have to make hard choices.  If you’re unable to attend this year’s AMA Symposium for the Marketing of Higher Ed…

HAVE NO FEAR !

Not only is the InnoGage team going to be shooting video, taking pictures, tweeting and writing blogs, but we are also going to STREAM LIVE VIDEO once a day from the hotel lobby.

We will provide you with a summary of the days events and some highlights from the speakers.  You’ll also have an opportunity to ask us questions.  If we are able to track down any of speakers and get them on camera, we’ll do that too!!  Here are the times to tune in.

Sunday, Nov 16th… 5:00 – 5:30

Monday Nov 17th… 4:30 – 5:15

Tuesday Nov 18th…4:30 – 5:15

Wednesday Nov … Read More »

“Fiasco” is probably a bit harsh…but the truth is many colleges are afraid of a social media “Fiasco”.  You know how it goes…you do a quick cost / benefit analysis where you can’t quantify the benefits but the potential costs seem readily apparent.  Management’s decision is simple and easy – Stay Away from Social Media!

I recently interviewed Rachel Reuben, Director of Web Communications at SUNY New Paltz.  Rachel has recently gone through a challenging situation with the New Paltz Facebook page, where she had to make some tough decisions.  I wanted to share this case study with you in hopes of dispelling some of the fear of Social Media.  Here is how one university encountered a situation, dealt with it appropriately and came out ahead.

On Oct 26th, the … Read More »

It’s an interesting time in the world of college recruiting. When I was a prospective student, 15 years ago, things weren’t so crazy. Here is my memory of the college application, recruiting and admissions process:

“Grabbing the mail on my way home from high school, I was excited each day when I received another glossy college brochure. I really enjoyed looking through the mailers and reading about the various colleges. All the kids looked so happy and the campuses were lush and green with ivy-covered red brick buildings, large clock towers and backpacks and bikes everywhere.”

“I narrowed my college choice to two schools because the time, effort and cost to apply to more was prohibitive. After being accepted at both schools, I scheduled my in-person campus tours. Mom, Dad and I hopped in the car, … Read More »

NACAC08 was a great experience. I have been following many people in higher education through various social mediums as well as working with institutions across many states. Meeting these great folks in person has made my relationship with them on social media even stronger!

Does your institution have a Twitter account? Does it identify the author of those tweets? Do you give your admissions counselors a presence on social media? If the answer is no, you may want to talk to us and rethink your strategy.

If your counselors are out traveling, like many this time of year, social media should be central to your overall strategy.  Your counselors should have established relationships with various students via social media which can now be reinforced with a face-to-face meeting.  On the flip side, as you meet new students and gather their information, you … Read More »

I was recently interviewed by Ben Blanquera, blogger for Columbus Tech Life.  Not only is the blog a great write-up but I am very excited about what Ben is doing to spur growth and innovation in the IT and Social Media community in central Ohio.

Link to Ben’s blog:

http://columbustech.blogspot.com/2008/10/interview-with-entrepreneur-tom.html

I had the privilege of interviewing Craig Newmark from Craigslist at the 2.Ohio event in Columbus on Oct 10th.  Craig is a humble, soft spoken, no-ego kind of guy…which is amazing considering the proliferation and popularity of his website, Craigslist.com.  Even on his business card, his title is “customer service rep. & founder”… (notice which designation is first?)  What a lesson for us all.

I hope you enjoy this “real life” interview.   This was done on the fly with a very cheap video camera.  The questions were not scripted ahead of time nor were Craig’s responses…this is just real convo coming at you via video…enjoy.

Did you stop by the InnoGage booth at NACAC this year? NO??? That’s funny…me neither.

The InnoGage team decided to get a little nuts at NACAC this year. Instead of putting up a booth and waiting for people to walk by, we decided to be the eyes and ears of hundreds of people both at the conference and across the country. The InnoGage crew split up and attended sessions that covered Social Media, Recruiting strategy and other valuable Web2.0-ish information. We listened intently and pushed out bits of valuable information through our mobile devices utilizing twitter. If you’re confused, let me break it down for you.

I walk into a session about “social media in higher ed” and sit down. The Panel begins talking and I begin typing bits of interesting information … Read More »

This Friday (10/10) at 5:30 pm, there is a very cool event taking place at the Columbus Hilton-Polaris.  Reid Hoffman (founder of LinkedIn) and Judy Estrin (author of Closing the Innovation Gap:Reigniting the Spark of Creativity in a Global Economy and former CTO of Cisco) will be speaking at a 2.0 technology event in Columbus (2.Ohio) both about technology & Innovation and also in support of Senator Obama.

While Reid and Judy are here to support their chosen candidate they are also here to share their perspectives regarding innovation, business and social networks with the Columbus community.  Whether you’re a Democrat, Republican, or some other party affiliation this is a great chance to dialogue with some amazing national thought leaders.

If you are in the Columbus area and wish to attend, please visit http://newtech.meetup.com/136/calendar/8824043/ to register.

If you are unable to … Read More »

Tonight in Upper Arlington (just outside Columbus, Ohio), the Columbus Social Media Cafe is hosting a talk on the use of Social Media in Higher Ed.

Some heavy-hitters from The Ohio State University including Ted Hattemer (New Media), Shaun Holloway (The Fisher College of Business) and Wendy Phillips (James Medical Center) will be sharing about how they have successfully used social media in higher education.

The InnoGage team will be covering this event and pushing out real-time updates via our twitter account.  Please feel free to follow us http://twitter.com/innogage.  You can also query hashtag #osuSocialMedia.

The conversation begins tonight (9/30) at 6:30 pm EST.