Keyword density as it concerns content optimization, is the percentage that a keyword appears in your content, as compared to the total number of words in your content. There was a time when keyword density was extremely important to your search engine rankings. Today, not so much. At least, not in the way it used to be.

A little keyword density history
Over time, a couple of things began to happen. First, online content writers became proficient in applying keywords, and this method of website optimization became the norm. Second, webmasters began to take advantage of keywords, to the point that they abused them. Terms like keyword stuffing, search spam and spamdexing came about as a result of this abuse. Essentially, search engines are smart enough to realize when content has too many keywords and this can result … Read More »