One of the things that drives me nuts about most software is the disconnect between the technical coders and the nontechnical users.  Have you ever bumbled around inside Facebook or Flikr?  I have.  Just because you have a huge presence doesn’t mean that creating intuitive software is easy!  At InnoGage, we strive to make our business blogging software incredibly easy to use.  It’s part of our core mission.  I was encouraged recently to discover that we are doing something right with ease of use…

Case Study: the InnoBlogs Search Engine Optimizer at Incept

InnoBlogs Search Engine Optimizer

We recently released InnoBlogs version 1.4 which changes the business blogging game.  Simply put, I got tired of not being able to answer the CFO’s question of “what’s my return on investment (ROI)”.  I know there are many people who believe that you shouldn’t have to show a positive ROI for social media tools, such as blogs, I just don’t happen to be one of them.  This is why we got fanatical about Search Engine Optimization, lead generation and customer conversion.

One of the cool tools inside InnoBlogs is our Search Engine Optimizer.  This tool sits alongside the WYSIWYG editor and helps nontechnical content creators produce really good Search-ready blog posts, consistently.  I have often said that our tool is so easy to use that you hardly need training – well, that’s exactly what we discovered a few weeks ago.

One of our clients, Incept – a conversational marketing firm, was upgraded over a weekend to InnoBlogs v1.4.  We then had a conference call on Monday to run through the new enhancements such as the Search Engine Optimizer.  As we were going through this, many blogs ranked low, as would be expected, since the new Optimizer was not installed at the time the blogs were written.  However, we noticed one blog scored a 100/100 – Fully SEO Optimized!  I was amazed.  I couldn’t believe the writer was able to write a perfect SEO Blog without any assistance…

What we discovered was the writer composed the blog on Friday and InnoBlogs was upgraded over the weekend.  When the writer returned on Monday to submit her blog post for review, she happened to notice the new Search Engine Optimizer next to the WYSIWYG editor.  Without any training or forewarning, the blogger followed the instructions in the Search Engine Optimizer and fully optimized her post for SEO. Now that’s pretty cool.

Related posts:

1. Social Media Marketing (SMO) – passing up SEO?
2. InnoGage Releases Feature Rich Business Class Blogging Platform
3. Business Blogging Tip #2: Get R.I.C.E. – Relevance, Interactivity, Context, Ease of use
4. Google Caffeine – Good for Business Blogs and Social Media content on Blogs, LinkedIn and Facebook
5. Businesses that Blog Experience 126% Higher Lead Generation Growth than Non-Blogging Businesses

Blogs business blogging case study Conversational Marketing Easy to use Software Incept InnoBlogs marketing Search Engine Optimization Search Engine Optimizer SEM SEO Software Simple SEO Social Media