There has been some talk going around the Internet about Google working with a new web search. Of course, this makes most entrepreneurs and web programmers nervous as all the hard work they have been doing for years to get secure organic search rankings may come undone with a flip of a switch. This is what they had to say on Google’s official site on crawling and indexing:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.“

I want to thank Kalena Jordan who wrote an excellent article for SitePro News and tested several searches with the current search engine compared to the new Google Caffeine version and the conclusions are listed below.

• Probably the biggest eyebrow raiser for me was the marked jump in keyword density between SERPS on the old Google and SERPS on Caffeine. In nearly every comparison, the Caffeine SERPS featured site titles and snippets with a much higher phrase and/or keyword density. Coincidence? I doubt it.

• It’s definitely faster. Every search query I tried on Caffeine was returned at a faster speed than with the current Google. Impressive.

• Caffeine seems slightly fresher. Some of the results I observed in Caffeine SERPS and not in regular Google SERPS were more current. For example, blog posts published within the last couple of days.

• Apart from the ego search, old Google out performed Caffeine in the index size category. But this is likely because only a handful of data-centers have Caffeine on board so far.

• Caffeine definitely has a heavier emphasis on social media, with results from sites like Blogger, LinkedIn, Facebook and Google Profiles featuring more prominently, particularly for name searches. Wiki pages still seem to rank highly in both Caffeinated and Decaffeinated Google.

Bottom line is that businesses that use blog and social media could be very happy with the new Google Caffeine. With social media and blogging becoming a major part of a business’s marketing plan, it is nice to see that these efforts could be rewarded soon with a search engine that looks closely at social media channels.

Related posts:

1. Social Media Marketing – how big is it and how to use it
2. Social Media in today’s society – Obama proves it works
3. Blogs: Cornerstone of Social Media – Video Interview
4. Social Media… The Most Over Rated Fad in History
5. Scalable Social Media Strategies for College Admissions – How? Why? When?

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