Social Media… The Most Over Rated Fad in History
I hope that title caught your attention. I hope when you read that title that you thought to yourself “I knew it!” This post is for you.
Yes, social media provides the opportunity to tell the world about your organization. For larger organizations, you may not see the urgency to put people on every social media application that comes out. However, everyone always misses the biggest opportunity – LISTENING!
Having knowledge and a presence on various social media applications will give you direct lines of feedback from your customers. Let me tell the rest in a story.
Bill works in an admissions department at a college with a modest reputation. He is Internet savvy and decides to create a Twitter account for his admissions department. He starts by searching Twitter and Google for tweets (bits of information via the Twitter application) about his college and finds a few hundred hits. Overwhelmed, he blocks out some time each morning to look into the authors of these comments. He finds that there is a mixture of current students, parents, and prospective students.
Bill then starts to follow these authors on Twitter. Because of this action, each author receives an email notification that Bill is following them and they go to Twitter to check Bill’s profile. They see that Bill works for the school, and decide to follow him as well. Because of this action, these authors can now read and reply to all Bill’s tweets thus creating real conversation with very little effort!
Have you searched Twitter for your organization? If you haven’t I urge you to give it a try. Check out twitter search, and let me know how it turns out. You can see my latest Tweet on my profile if you click on the “About Us” link at the top of this blog. Feel free to follow me @drewdillon or our corporate Twitter account @InnoGage. Good luck!
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