Contact Us!

Social Media sites gain large percentage of online time – Industries increase advertising spending


Posted on 5th November, by dzielski in Misc. No Comments

Follow Me on Pinterest
 

Some people still say “social media is a fad”. In fact I have heard several individuals say they will not advertise or spend time on social media marketing because they do not think that people use it. They think it’s for teenagers to chat with each other after school. But new reports are showing this “fad” is now being seen by business and marketers as a way to influence brands and build their relationships with customers.

According to a new report from The Nielsen Company, in August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008. And the marketers are well aware of this. Estimated online advertising spend on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009. Most industries are seeing a surge in advertising revenue this year.

Year-over-Year Percent Change in Online Advertising Spend by Industry (U.S., August 2009)

Estimated Spend on Top Social Network Sites*

Year-over-Year Percent Growth

Industry

Aug-08

Aug-09

On Social Network Sites*

On All Sites

Entertainment

$1,097,700

$10,012,800

812%

40%

Travel

$473,700

$2,198,200

364%

-11%

Business to Business

$683,400

$1,941,700

184%

-8%

Automotive

$1,110,200

$3,085,800

178%

-26%

Health

$1,131,500

$2,754,900

143%

8%

Web Media

$11,231,800

$26,855,700

139%

30%

Software

$526,400

$1,202,500

128%

-29%

Financial Services

$3,233,900

$6,415,900

98%

-10%

Public Services

$6,836,500

$13,203,100

93%

13%

Telecommunications

$12,449,500

$23,550,300

89%

-1%

Consumer Goods

$1,913,400

$3,349,200

75%

8%

Hardware & Electronics

$654,000

$1,022,900

56%

-47%

Retail Goods & Services

$8,101,400

$12,556,800

55%

-12%

Source: Nielsen AdRelevance

*Estimated spend on social networking sites is based off of data for the top ad-supported member community sites ranked by unique visitors in August 2009

To read the entire News Release from the Nielsen Company, click here.

Related posts:

  1. Social Media Marketing – how big is it and how to use it
  2. Companies invest dollars in themselves instead of advertising
  3. Social Media Policy to Protect your Brand Reputation
  4. Another Niche Social Network?
  5. Social Media in today’s society – Obama proves it works




Leave a Reply



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

What do you want from your content marketing blog, anyway?

Of course there are more things to content marketing than just blogging, but business blogging takes significant investment. We feel it’s worth taking a...

Is a business blog narcissistic or necessary?

When blogs first presented themselves, the world wasn’t as hyper-connected as it is now. Most people didn’t frequent the web and even fewer considered...

What is the best ratio of content for your business blog?

As this new world of web content marketing begins to gain familiarity in the minds of the masses, the question of what...