Usage and benefits of social media in Higher Education Institutions – Research
A company I continue to be more and more impressed with is Jadu. Based in the UK, Jadu has an incredible CMS solution. Developed initially for Higher Education and Government, they also have client in the private sector. What I love about Jadu is how well in tune they are with real people and the market.
We had the priviledge of co-sponsoring the social media at the eduWEB conference in 2009. It was during this time that I really got to know Suraj Kika (CEO) and understand the power of the Jadu product.
In addition to writing great software, they are constantly out there, talking, watching trends, understanding what should be included in future releases of the CMS. This is one reason they stay so far out in front of the curve when it comes to integrating things like social media into their solution.
Jadu recently (Nov 2009) published some research on social media usage in the European Higher Education market. This research digs into the challenges and issues faced in implementing social media, how HEIs are capitalizing on social media technologies to support strategic and operational goals and provides insight on benefits that are being delivered. There is also an embedded video interview with Kathryn Chedgzoy, Development & Alumni Relations Officer at Warwick Business School (University of Warwick). Very cool. Thanks Jadu!!
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- Getting Creative: Sponsoring Social Media at the eduWEB Conference 2009
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- OSU on Social Media
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