Brands that have propelled their digital marketing by using InnoBlogs.
ST-Ericsson, a joint venture between STMicroelectronics and Ericsson is a $3.6B company that produces cutting edge technologies focused heavily on the mobile computing industry. Most people don’t know that some of the most critical components inside their mobile phone or Android device come from ST-Ericsson. If the phone is the chassis, ST-Ericsson is the v-8 engine. ST-Ericsson’s Technology blog was created to produce real high tech content that is focused on the mobile tech community.ST-Ericsson is using InnoBlogs to run a collaborative blog involving many of their mobile high-tech engineers. InnoGage worked with Crown Partners, to advise and implement the InnoBlogs technology for ST-Ericsson.
PetSolutions.com is one of the largest online Pet Supplies companies in the country with over 9,000 unique pet care and pet supply SKUs. PetSolutions.com is using InnoBlogs to drive Search Engine results on thousands of unique pet care terms, words and phrases with the purpose of increasing sales and conversions as well as being known as knowledge experts in the Pet Care space. PetSolutions.com uses InnoBlogs Professional including the advanced autolinking and Armada.
Talking Points is the Faculty and Staff blog for the Ohio Hi-Point Career Center in Bellefontaine. The High School and Satellite Divisions serve juniors and seniors from 14 school districts and offer more than 30 career training programs. The Adult and Continuing Education Division provides a resource for adult learners to refresh or renew their skills and create a career or college pathway. The purpose of this blog is to give prospective students real access to the faculty and staff at Hi-Point. One Administrator easily manages this collaborative blog with 13 unique content contributors ranging from staff to the Super Superintendent of the school. InnoBlogs’ Freshness Reminders puts everyone on their own blog commitment schedule and handles all the reminding via emails to ensure content continues to flow into the blog.
Incept is an innovative marketing firm that focuses on the concept of conversational marketing to blood donation centers more effectively recruit blood donors. By the end of the first month Incept had accumulated 165 hits on their blog. This increased by 253% in the second month and another 261% four months later. Incept has over 150 blog posts live on the InnoBlogs Platform and has increased its number of content contributors three times. There are now 14 employees contributing strategic blog content in this successful collaborative blog.
SalesForceNow is a division of the Ray and Barney Group, a strategic human resource recruiting / placement company. When the economy turned down, most executive recruiting companies scaled back or went under. Ray and Barney was forced to lay people off down to a small core team. All funds simply dried up. At the same time, we helped them move forward with InnoBlogs. InnoBlogs was a cost effective way to stay top of mind with future customers with a small staff. The InnoGage team provided valuable consulting and even served as the SalesForceNow content editor for a period of time. Our clients are more than just customers. They’re our partners and our friends.
Awaken Beyond utilizes InnoCMS – a small scale Content Management System based on InnoBlogs. This blog has about 10 static pages that offer a rich experience to visitors including a marketplace where readers can purchase books directly from the website. Awaken Beyond is operated by a popular morning radio DJ in the Columbus area with broad syndication across the country. Awaken Beyond offers teaching and training for individuals to experience a new understanding of themselves and their lives.
Dr. Chris Stankovich runs a blog on InnoBlogs called the Sports Doc Chalk Talk. He has led a professional career as a counselor, teacher, media spokesperson, and researcher in the field of sport, exercise, & health psychology. Dr. Stankovich has studied the variables most closely linked to “peak performers,” as well as the common factors that regularly hold people back from reaching our full human potential. and created a high performance product line designed to help athletes, coaches, and parents maximize their productivity, while simultaneously minimizing their level of negative stress.
Hi-Point Journeys opens the doors of the Ohio HiPoint Career Center classrooms & labs, allowing prospective students and parents to follow the journeys of student bloggers & interact with them on the blog through comments, on Facebook & more. InnoBlogs was purchased primarily for it’s amazing workflow capabilities. This student blog was run by a talented administrator at HiPoint, however, the effort of collecting the blogs, scrubbing them, posting them and following up with students was so cumbersome that it threatened the viability of the program. With InnoBlogs workflow, not only did the program survive but it was expanded to include even more student bloggers.
The Ohio Growth Summit hosts an annual conference to help small businesses grow and succeed. This blog lies dormant for a period of the year and then ramps up when the growth summit is approaching. The main purpose is the promotion of this annual event.