Ask marketers to define Digital Marketing and you will likely get a different definition every time. This is because the digital landscape is constantly changing and thus how to use the medium for marketing is constantly evolving as well.
We like to think about digital marketing as the place where marketing and technology connect. This may be on your computer, your smartphone or even on print (think QR codes). Marketing used to be almost exclusively “outbound”. With the advent of digital, a new breed of marketing called inbound marketing was born. Our simple definitions are below:
where you go looking for customers
where customers come looking for you
We like to use a combination of both of these within the Digital space. Neither is superior to the other and both work together quite well. Our digital specialties include:
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Social Marketing
- Email Marketing
- Radical Digital Marketing
