Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing. [definition from Wikipedia]
To be successful, you need a process to leverage your inbound marketing efforts into Lead Nurturing. Lead Nurturing is the process of walking your prospects through the sales funnel from a passive visitor on your website or blog to a paying customer. With inbound marketing, you leverage content marketing techniques combined with lead nurturing processes to convert that traffic over time.
- Content Creation: Clients are much more likely to find you if you are providing content that creates a STIR: searchable, timely, informative, and relevant.
- Lead Capturing: Once clients start to research your solution, you need to capture their information and interest.
- Lead Nurturing: Not every visitor is ready to buy, but you can make it much easier for them to come back when they are ready by anticipating and addressing their questions, providing opportunities to test-drive your product or service, keeping them updated on new products or promotions, and more.
- Lead Conversion: This is the goal. However, doing the steps above correctly makes this step the easiest!
We help companies navigate and implement in this process. Our solutions are built for your business. Contact us today to find out more!