Contact Us!   888-534-6664

Search Engine Optomization - SEO - Innogage Columbus Ohio

Search Engine Optimization (SEO) refers to organic or “free” search optimization. Someone types in a search term and the search engine pulls up your site first or fiftieth, depending on the site’s SEO. If your site appears on the first page of the search results (preferably in the first 3 results) prospects have a good chance of clicking through to your site. Where they land and what they do next are dependent upon how well you have executed your SEO strategy.

Search Engine Marketing (SEM)  refers to paid advertising on search engine results pages, commonly called pay-per-click or PPC advertising. Someone types in a search term like before but this time, your company has paid to have an ad or link show up on the search results page, often in a prominent position. You pay the search engine whenever someone clicks through to your site. The quality of the page these prospects land on, what they do next, and how much you pay for each click are dependent upon how well you have executed your SEM strategy.

At Innogage, we integrate SEO and SEM with content marketing. Content marketing is inextricably linked with Search, and should be executed with Search strategy in the forefront. We don’t use gimmicks or tricks to beat the Google algorithm. Those strategies are fleeting at best and can be harmful in the long run. Instead, we help you plan and execute a strategy that will drive real search engine traffic and convert that traffic to loyal customers.

Ready to get started? Drop us a line!



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Business Blogging for B2B : Part 1 | Finding your Muse(s)

In the world of B2B content marketing, you hear a lot about story being the backbone of your brand. But, how do you insert...

Optimize and Socialize your Content Marketing for better results

We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing...

10 Ways to Create Content Marketing that Converts

Digital Content Marketing can be summed up with the following phrase: Stop Selling and Start Helping. Good blogging for business is rarely–if ever–about selling...