Search Engine Optimization (SEO) refers to organic or “free” search optimization. Someone types in a search term and the search engine pulls up your site first or fiftieth, depending on the site’s SEO. If your site appears on the first page of the search results (preferably in the first 3 results) prospects have a good chance of clicking through to your site. Where they land and what they do next are dependent upon how well you have executed your SEO strategy.
Search Engine Marketing (SEM) refers to paid advertising on search engine results pages, commonly called pay-per-click or PPC advertising. Someone types in a search term like before but this time, your company has paid to have an ad or link show up on the search results page, often in a prominent position. You pay the search engine whenever someone clicks through to your site. The quality of the page these prospects land on, what they do next, and how much you pay for each click are dependent upon how well you have executed your SEM strategy.
At Innogage, we integrate SEO and SEM with content marketing. Content marketing is inextricably linked with Search, and should be executed with Search strategy in the forefront. We don’t use gimmicks or tricks to beat the Google algorithm. Those strategies are fleeting at best and can be harmful in the long run. Instead, we help you plan and execute a strategy that will drive real search engine traffic and convert that traffic to loyal customers.
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