Contact Us!   888-534-6664

Lead Nurturing - Business to Business Leads - Innogage Columbus Ohio

Lead Nurturing is a lot like dating. When a prospect visits your website, it’s like a first date – they are trying to get to know you a little.

Much like a first date, people don’t purchase on the first interaction with your company. Prospects need to be nurtured along the purchase funnel from prospect to customer. In fact, a prospect may need to interact with your brand or product SEVEN or more times before they are ready to talk Purchase. In the B2B world, this may be even higher.

Are you capturing contact information from the right website visitors? If so, you’re ahead of the game. But are you nurturing these leads or letting them walk away?

Lead nurturing is a process that can lead to huge conversions over time. However, if the execution is poor, it can destroy the user experience or  get you a reputation as a spammer! How can you nurture leads without smothering or annoying them?

  1. Highlight a need. Speak to them with their problems in mind, and position yourself to provide a solution.
  2. Minimize any barriers. Answer questions about your product or service so they will come back and purchase.

What might this look like?

  • Answer common follow-up questions on a timed interval using automation
  • Provide a learning series to increase use of a tool or method you sell
  • Send a professional reminder to what the user last viewed on your site
  • Offer a trial or sample and provide user support during the test period
  • Facilitate conversation between prospects about a common need or question

There are new and innovative nurturing methods and technologies coming out all the time and we want to share this information with you!



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Search Engine Marketing News | Tips for Facebook Marketing

If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a...

Using visual assets for content marketing

I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation...

5 steps to make your B2B Content Marketing effective

Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and...

Sign up for the Innoblogs Collaborative Blogging Webinar!Register